360 Mapping is a technology where a video is projected on any surface like water, walls, buildings, floors, runways, etc., to create an interactive and virtual display. These surfaces are treated like an artist’s canvas, where an illusion is created. It uses the surface’s shape to make the graphic appear real and accent the projected image/video.

Projection mapping is a fantastic technology as it delivers an experience. This tech is thus more popular amongst the millennials as studies show that Millennials spend on experiences instead of objects. Initially, 360 mapping was done only on flat surfaces. But these days, with advancing technology, projection mapping is not bound to a particular surface or material. Businesses are using this technology to their benefit with better product showcasing and interactive promotions.

Earlier, there was less technology to explore and even lesser opportunity to create. With the sudden incline in software development, it is now possible to be as creative and exploratory as a person wishes to be.

For example, a general runway show consisting of 20 clothes would require 20 models. However, designers can use as little as two mannequins or models to showcase their creations with projection mapping. Another example are great theatre experiences, which can be created by projecting a visual on the ceiling. Projection mapping guarantees a remarkable experience, unlike the general electronic modes of media.

How is projection mapping done?

Creating a projection may appear as a challenging task; follow the given steps to make your job easier:

Select your canvas

Since projection mapping has a plethora of choices, it is crucial to focus on the surface on which the image/video will be projected. The surface you choose should complement and accent your projection and help it appear more real or interactive.

Plan the lighting

Lighting is the second most crucial aspect of a projection. Too much brightness or darkness can completely ruin the experience. After choosing the canvas, use software to determine the size, clarity, resolution, and brightness of the image or video.

Develop content

Once the lighting is fixed, work on your design template or upload the design to the software. Animate and highlight the features so that the projection clearly shows the design you have created.

Set up

As soon as the design, animation, and highlights are completed, visit the projection’s location to begin set up. Use a grid to align the projection for a complete and transparent experience correctly.

Finalize the presentation

Edit or fix the design if required, and add the final touches to make it perfect. For extra caution, test the projection a few times to ensure an impeccable presentation.

What is projection mapping software?

After finalizing the projection design, you need computer programs to make it into a proper presentation. Software that will map an object, either 2D or 3D, is used. The software will then replicate the real surroundings of the projection. The size of the projection can be adjusted to make it compatible with the projector. Artists and businesses mostly use it to make their creations interactive, add dimensions, or show the object’s movement. It can also be used to map stories and drawings.

The nuts and bolts of projection mapping.

Two of the essential investments in projection mapping are time and money.

You would require a minimum of 8-14 weeks to project your illusion or object successfully. Projection mapping could take longer, and it is advised to begin planning and designing before initiating the procedure of mapping and editing.

It is also a relatively expensive initiative. The minimum cost is around $150K and can stretch to a million dollars depending on the projection’s size and location. However, this amount is not outrageous as projection mapping requires the support of a lot of professionals, IT engineers, logisticians, site supervisors, etc.

Businesses are usually ready to invest in this once they have decent profit growth and a large social media following. Trendy brands generally use projection mapping to showcase their products. Since such events garner a lot of publicity, brands use social media and influencers to make their event viral. This allows them to extend their reach across seas.