What is 360-Degree Projection Mapping and How is it Useful?

We have come in the era of Virtual and Augmented Reality where we could generate real-life events or imagery, transporting us to another world, and proving real-time solutions. One such technology that is similar to Augmented Reality is Projection Mapping.

The word “projection” is not alien to us. The process of projection is used in many ways and the simple example of this is the movie theater. However, this word has gained prominence and variations in recent years when technology like 360-degree Projection-Mapping came into existence.

With flourishing technology, the complexities have also increased and things like 360 Projection requires high-precision software and hardware for smooth and seamless projection. From the environs of the Swiss Alps to underwater regions, Projection Mapping could teleport us anywhere with an evocative narrative.

Let us know about some basic facts of 360-degree Projection Mapping:

What is 360-degree Projection Mapping?

The 360-degree Projection Mapping is a projection of videos or images on 2D, rugged or 3D objects which act as interactive displays. The images or videos are captured from all directions through multiple projectors and are highlighted on the walls of objects such as buildings, theatrical backdrops, or industrial environments.

The Projection Mapping utilizes dedicated software that performs spatial mapping of the object of projection through its virtual program that imitates the actual conditions in which the projection has to be done.

To get an immersive experience of 360-degree content, companies use multiple camera rigs or 360-degree cameras which take high-definition pictures from the 360-degree direction.

The software used in Projection Mapping is compatible with projectors, allowing enterprises to use optical illusions and implement the ideas of mobility on formerly immovable objects.

How 360-degree Project Mapping Works?

The 360 Projection Mapping is established in the following ways:

Surface selection: The first step is to select the surface of visual representation. It could be a building wall, streets, museums, or any 2D or 3D surface.

Lighting: With the help of specialized software, we could set the brightness level, the density of pixels, and contours.

Decide the content: Once you have finished the above two steps, start creating content by outlining the template and animating visuals. The narrative or story should captivate people.

Establishment: For final preparation, assess the actual site and set up an alignment grid to deliver a clear and panoramic projection.

Final preparations: Once go through your entire preparations and make small adjustments if required.

Things that should be kept in mind before setting up 360-degree Projection Mapping:

• The first and foremost thing to keep in mind is the depth of the canvas or the surface of the projection. Ensure the surface has fewer differences in-depth as that could affect the clarity. Check the structure and select only those with slight variance in depths.

• The second considerable aspect is the direction. Ensure that your video covers all the audiences sitting around it. Select a location that is easily accessible to all the viewers, and they do not have to adjust their position too much to get a view. If we are using a spherical surface for projection, we must cover all the angles and directions for an easy and panoramic view.

• The third considerable aspect before setting up a 360 Projection is the duration. Make sure your video is neither too long to hold upon nor too short to create any impact. The video should be engaging, and the narrative should grip the audience for a minimum of 8 minutes and a maximum of 20 minutes.

Uses of 360-degree Projection Mapping:

The 360-degree Projection has a large scope and is used for myriads of purposes. Big brands and enterprises offer their audiences an immersive experience to gain insights about their services. Other than these companies also offer such immersive experiences for entertainment and recreation.

The 360-degree Projection-Mapping are extremely helpful in training and development of the workforce in companies. In the field of education, 360 Projection has gained momentum, with an increasing number of schools and universities adopting this technique to enhance their academic culture. The 360-degree Projection also finds its use in theaters and designing sets.

This immersive technology has found its applications in new-generation games such as The Last Day of June by 505 Games. Museums, art exhibitions, social events, and conferences also leverage 360 Projection for entertainment and educational purposes. Companies such as Blend Media offer 360-degree content creation services to Facebook, Youtube, UniLad, Google, and Lonely Planet. Blend Media has also incorporated 360 Projection as a relaxing technique to promote meditation and spirituality.

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